Cannes Lions
OGILVY & MATHER, Dusseldorf / GERMAN ROAD SAFETY ASSOCIATION, BONN / 2007
Overview
Entries
Credits
Execution
Solution:On New Years Eve, in several bars and clubs in the Düsseldorf area, transparent stickers were placed over bathroom mirrors to give revellers the impression that their heads had just hit, and broken, a car windshield.
Outcome
There was a high young people´s awareness of that promotion during new years eve. And a very positive resonance too.
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