We painted a list of dead people (like a war memorial) on the asphalt simulating the white stripes of a zebra crossing.

By using the media as the message, we created a powerful way of passing the message to pedestrians exacly on the spot where the problem exists.

The initiative exceeded the initial expectations and objectives as it become the ending ceremony for the “Safe Street Week” by gaining a political dimension, having the city government hold a press-conference before national and local media at the location of one of the special zebra crossings.