Eurobest
VRP ¦ HILL+KNOWLTON, Vilnius / LIETUVOS DRAUDIMAS / 2017
Overview
Entries
Credits
Background
Even though in the last 10 years the number of car accidents (in September) where pedestrian kids are being injured has decreased by half, September is not the safest month of the year. How to make more impact to kid’s behavior on the streets?
Execution
• No local, nor international company could offer proper technology, thus, we developed and implemented Talking pedestrian crossings from scratch
• Two famous influencers became our voices: rock star and TV host
• In total, 4 Talking pedestrian crossings were installed near schools in Vilnius
• Moreover, regional media campaign on safety topic was arranged in almost all Lithuanian municipalities (60)
• Events at schools, during which more than 12 thousand kid's safety vests were donated, took place in 12 smaller regional municipalities