In a guerilla promotion in pubs in the Rhein-Main area, beer coasters of a "fantasy brand" were distributed. With these special coasters people who drink alcohol have to decide, if they leave their car where it's parked or if they fill out the back side of the coaster leaving their last will in the pub.

The number of visitors to the website has increased by more than 40%, bringing Adelheit to a top position in Germany's Google search for road safety. The promotion was also a subject on local radio stations.