In order to schedule the date, a Stork truck circulated the Greater ABC region, carrying wheelchairs instead of cars, which boasts the highest rates of accidents victims of São Paulo. The routes included are streets and avenues with plenty of bars and the highest rates of car accidents in the cities of Santo Andre, Sao Bernardo and Sao Caetano. We impacted the public exactly at the time of drink consumption. The Stork truck also grasped people’s attention and brought more awareness and gathered support for the foundation.

In one day, we caught the attention of hundreds of people and, most of all, we put the issue where it belongs: on the bar table. The public multiplied the action on social network, also attracting the attention from great media. It brought more awareness and gathered support for the foundation.