Cannes Lions
AMVBBDO, London / MARS / 2016
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Description
Roadtrip is the third instalment in the on-going Cesar campaign that shows how a dog is not just a pet. But a friend for life. In this film we tell the tale of a girl who splits up with her boyfriend and goes on a road trip across the US with her best friend, a white Westie. As they travel we see how her little dog cheers her up. Helping her to leave her bad memories behind. She repays his affection by giving him Cesar.
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