Cannes Lions
BBDO NEW YORK, New York / FEDEX / 2015
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Description
In the film, we see a small business owner talking with his robot as they drive to a FedEx Office. The robot is shocked and hurt to discover that he has been sold and will be shipped away. The owner is less emotional. This finally leads to a robot tantrum inside the FedEx Office. By pushing a reset button, the robot’s embarrassing hysterics are solved, and the robot returns to a happier disposition for packing.
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