Cannes Lions
VMLY&R COMMERCE ARGENTINA, Buenos Aires / CINEMARK-HOYTS / 2020
Overview
Entries
Credits
Execution
The helmets and the boyd of the robots was created having in mind those robots of the 80´s. Both was in plastic taylor made for the model (yes, there´s a men inside the robot), and the lights were managed for three guys in the back of the cinema sits. The art direction, wanted to fitted perfectly with the band, the darks, and blues... the lonely of the protagonist. There was a lot of factors involved to gave to this piece that kind of sorority, that sense of loneliness.
We had a lot of care about the places were we shoot, and the lights in every frame.
It was a tremendous effort to our country economy to find this kind of incredible production finish..
Everything was filmed, and in all the scenes the actors were acting. Only the "light" when the tears enter in the helmet, was post produced.