It rapidly spread through social medias from the fans newsfeeds, shares, comments to blogs, websites, magazines and obviously screensavers. A lot of screensavers.In the end, we infiltrated the peaceful world of iTunes, which nobody had done before, had a very good feedback from the existing fans, gained new ones, increased both the band’s Facebook page and website traffic (+90% visitors and 25% of all downloaded the covers), and more importantly, sold a lot more EPs than first expected.