Cannes Lions
ARTPLAN, Rio De Janeiro / CORTE INGLES / 2008
Overview
Entries
Credits
Description
To launch the brand Rock in Rio Music Festival at Madrid, along with its sponsor, El Corte Inglés stores.
Execution
We have created a bed sheet with the picture of a rock concert audience, so that people could simulate a typical stage-dive on their own beds. The sheets were sent to special El Corte Inglés clients that would fit the target audience.
Outcome
Almost ten thousand tickets got sold even before the festival's main headlines were announced.
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