Cannes Lions
TUGBOAT, Tokyo / SIS COMPANY / BUNKAMURA / 2013
Overview
Entries
Credits
Description
Fusion of rock music and the tale of ghost Kabuki.
The objective was to communicate its own unique play style.
Execution
Give a fresh, edgy impression to a familiar, classic story.
Outcome
Resulted in attracting new audiences to the play. Established as new “Rock musical” style play in Japan.