Cannes Lions

ROCK-MUSICAL “MY TALE OF YOTSUYA KAIDAN”

TUGBOAT, Tokyo / SIS COMPANY / BUNKAMURA / 2013

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Overview

Entries

Credits

OVERVIEW

Description

Fusion of rock music and the tale of ghost Kabuki.

The objective was to communicate its own unique play style.

Execution

Give a fresh, edgy impression to a familiar, classic story.

Outcome

Resulted in attracting new audiences to the play. Established as new “Rock musical” style play in Japan.