India's Union Budget is the most boring show on Earth. In which our 77-year old Finance Minister makes a 2-hour speech that puts the nation to sleep. So when Moneycontrol.com wanted to attract young netizens to its coverage of Budget '12, they faced an age-gap.

Our idea: Rock the Sabha (translation: Rock the Parliament)

We picked the parliaments’ stiffest, stodgiest, driest and oldest ministers to form a four-piece rock band led by the Finance Minister himself, to rock the nations’ socks off and communicate that moneycontrol.com’s presentation of Budget ’12 makes it really come alive.