This campaign lived on Japan’s train platforms, for anyone who knows Japan’s trains are very frequent and people move through

their daily commutes very fast. As a result we created 4 second media bytes that played between train transfers and fast loading and unloading of passengers

Since our target was the stressed-out working male, we showed the film on outdoor visions at kiosks in Tokyo’s 113 train stations, which was a perfect selection of media to communicate to our target. The length of each film was thought out specifically to suit the attention span of the busy passerby.

HALLS provides fast, 4 second, relief and refreshes while on the go.

Fast, fast, fast, while on the go.

We selected the train stations with the heaviest people traffic, and placed 220 visions in 113 stations for 1 week. Exposed to 14 million people everyday, reaching 100million people in 1 week. We focused the creative and media to a specific target, and was able to achieve a remarkable result.