We developed the Rock N’ Roll Flight: a browse game in which the players had to access a virtual plane to find an available seat or steal it from someone else. Keeping the seat wasn't an easy task: they needed to be back to the website at stipulated times and answer correctly a question about The Rolling Stones. Those who had a seat at the end of the promo won a pair of tickets.

3 weeks before the shows, we posted teasers about the tour to create mystery and awareness. The audience soon started wondering and asking questions on our page.

Would it be a promo? Tickets discount? A sponsorship? 3 days before we revealed

the mechanics of The Rock’ n Roll Flight and the fans got super excited for the launch. They started spreading the news to their friends creating a buzz around the promo. When the website was launched, all the seats got occupied in less than 1 minute and Brazilian media started covering the campaign day by day. Thousands of fans were waking up in the early morning just to confirm their seats and not lose their only chance to be in the biggest show of their lives. The campaign had people from the whole country participating and became a memorable event for all of them. Specially for those who won.

- 11 million people reached;

- 69% of GOL's audience covered;

- Average time on the website: 9min49seg;

- Thousands of people interacting with GOL for 4 days in a row including early mornings;

- 354 tickets given for the Rolling Stones tour in Brazil;

- +38 thousand followers on Facebook.