Cannes Lions

ROCKWELL

JWT NEW YORK, New York / JOHNSON & JOHNSON / 2015

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For 60 years, TYLENOL® has helped to care for all families. With such a rich history in family – TYLENOL® wanted to illustrate how the family portrait has evolved over the years and demonstrate that no matter how you do it, family is and always will be what matters most.

To celebrate the holidays this year, the makers of TYLENOL® decided to put a modern spin on Norman Rockwell’s classic holiday painting Freedom From Want, to help illustrate how modern families come together to celebrate what matters most during the holidays.

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