HTC The Studio Synopsis:

To support the launch of the HTC One X - the first smartphone with Beats Audio™ Technology built-in – we created an interactive YouTube experience where participants could pick from 3 music genres and 36 different vocal, instrumental, and other sound effect options to create their own custom music video. We seeded the introductory video through social networking & entertainment sites. With no branding we simply allowed music lovers to discover and enjoy the experience for themselves before locking up their final musical masterpiece with our messaging. And then they could obviously share their final video with their friends.