Cannes Lions
ROLLING TOBACCO
DUVAL GUILLAUME ANTWERP/MODEM, Antwerp / DRUM / 2011
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OVERVIEW
Description
Promote 100% rolling tobacco
Execution
A typical thing for Drum 100% rolling tobacco is the package. When you open it you can see the 100% natural tobacco. And we made it even more natural by showing your actual chest hair.
Outcome
It's a very wanted t-shirt in Belgium