Cannes Lions
HOKATAZO, Seoul / LJ FILMS / 2006
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Description
The official website of Romance starts with strong and pathetic images of the two main characters in 2 separated browsers and users shall intuit what the movie "The Romance" is about, a hopeless love. 'The Romance' is a noirish melodrama about a hopeless love of a wife of a high-ranking official and a divorce.
In the site, the classical and typical plot needs to be reorganized to draw users' sympathy effectively for their desperate love. This is why the 2 flexible windows was devised, which says they are away physically but communicate mentally. In a word, they symbolize the main characters themselves and also their hardships like obligations as a wife or isolation as a social loser.
The story composes to 3 parts. The process basically follows time procedure of the movie but reordered a bit to let users digest the plot easily. Several interactive functions technically enable users to help the two communicate with each other or meet together. For example, users deliver messages to the other or overlap the 2 windows to let them meet. Deep violet and crimson are the main colors of each window, which are similar but different.
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