Cannes Lions
Y&R PHILIPPINES, Manila / SAINT JO FLOWERS / 2017
Overview
Entries
Credits
Description
The Romantic Funeral Wreaths.
Execution
Introducing: Saint Jo’s Romantic Funeral Wreaths. Miniature wreaths bearing killer declarations of love launched during Valentine’s Day, 2017.
Outcome
Client loved it. And customers, too. In less than 24 hours, the idea reached 1.3M people on Facebook without being boosted.
It achieved 300,000 engagements. And got featured on top websites line CNN, Mashable, FHM and Trend Hunter.
All the country’s top networks also picked up the idea, giving Saint Jo Flowers free advertising during Valentine’s all over the country.
That’s why an avalanche of orders came in, with which Client simply couldn’t keep up.
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