Cannes Lions

Romantic Funeral Wreath

Y&R PHILIPPINES, Manila / SAINT JO FLOWERS / 2017

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Overview

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Credits

OVERVIEW

Description

The Romantic Funeral Wreaths.

Execution

Introducing: Saint Jo’s Romantic Funeral Wreaths. Miniature wreaths bearing killer declarations of love launched during Valentine’s Day, 2017.

Outcome

Client loved it. And customers, too. In less than 24 hours, the idea reached 1.3M people on Facebook without being boosted.

It achieved 300,000 engagements. And got featured on top websites line CNN, Mashable, FHM and Trend Hunter.

All the country’s top networks also picked up the idea, giving Saint Jo Flowers free advertising during Valentine’s all over the country.

That’s why an avalanche of orders came in, with which Client simply couldn’t keep up.

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