Since we already had the space, the models, the make-up artists and the light for this year`s Catalog, we invited our community to apply as Photographer: Into Rompela.cl they received their Photo Pass for the event. And as soon as they took the pictures (in an event with DJ and experts to help out), they went back to the site, uploaded the their "Book" and viralised the pictures with their friends.

The most voted pictures became part of this catalog. The first trully collaborative and social catalog in the world, with our own fans as our "New Talents"

More than 900 people appeared that day in the Flash(mob). And the catalog was finally viralised by everyone that voted for each picture. More than 6,000 people.

Because it was made by all of them.