The programme provided a perfect demonstration opportunity for RMHC.The production team, including presenters, were given long access prior to shooting. This enabled them to build an appreciation for the work of the house and they became natural and sympathetic advocators within the story. This was key to building trust and validation.

The people, and not the show’s presenters, became the heroes of the story, ie, the children, their families and the work of the volunteers.

A media first negotiated at no charge with an enormous value stretch. Aired nationally, the value of airtime with no editorial load was $2.7 million.The final programme was a highly compelling editorial showcase. The programme was rescheduled as a series finale due to its quality and the programme delivered double digit ratings