Rose magazine is a French glossy magazine for women with cancer. The tone of the magazine is very 'Cosmopolitan' and positively female. It's all about 'a woman with cancer is still a woman'.

Rose asked its readers what they thought were never treated in advertising about cancer. Sex was very high on that list. Babel was asked to create a banner ad for the Rose website. The ad is a positive twist to one of the most common discomforts of cancer treatments: hair loss. In the spirit of the magazine, we turned it into an opportunity to explore your sexuality.

JURY: The banner is just the fist image: 'Le kamasutra de Rose'