Cannes Lions

ROVER 25

M&C SAATCHI, London / ROVER / 2003

Film

Overview

Entries

Credits

Overview

Description

A series of vignettes reveal different drivers misjudging the amount of space around their car. One stops before a 3 meter max headroom sign, another creeps through what seems like a wide gap etc. A title explains that the Rover 25 'Feels bigger than it is'.

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