Cannes Lions

ROVER 25

M&C SAATCHI, London / ROVER / 2003

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A series of vignettes reveal different drivers misjudging the amount of space around their car. One stops before a 3 meter max headroom sign, another creeps through what seems like a wide gap etc. A title explains that the Rover 25 'Feels bigger than it is'.

Similar Campaigns

12 items

Rover: To My Hooman

GIANT ANT, Vancouver

Rover: To My Hooman

2024, ROVER

(opens in a new tab)