Cannes Lions

ROWENTA VU 1010 FAN

PUBLICIS FRANKFURT, Frankfurt / ROWENTA / 2006

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Overview

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Credits

Overview

Execution

On viewing the Megalight billboards, one got the impression that the front panes were being blown open by the powerful wind of the illustrated fan. The glass shield of the billboard was lifted and maintained the purpose to demonstrate to give the feeling of its full power.

Outcome

As it has been launched very recently, we are not in a position to expose/generate results yet. Awareness achieved, due to eye catching locations in busy spots.

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