The different chapters of this tale told the story of the magical adventure of two siblings, Charlie and Lucy, whom along with their toys will live an unforgettable experience we called Charlie's Room. In the room, seven different characters will live together, but as time goes by, they will have to nominate each other since one of them will have to leave the room.We created an alliance with the best-rated kids TV show in Costa Rica. There, we would broadcast long versions of our ads, plus the show hosts would present life in a real-size replica of Charlie's room.

During the 3 months of the campaign, our website had around 54,000 visits, the ratings of the show RG Elements rose dramatically and Royal Gelatin sales rose by up to 37%. We created the first Online Reality Show for kids in the country, thus forging a direct line of communication line between our brand and young people.