Cannes Lions
TRY/APT/POL, Oslo / THE NORWEGIAN DIRECTORATE OF HEALTH / 2016
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The film is like a documentary. We meet a young guy that is addicted to Rocket Salad (arugula/rucola). We hear and see his everyday problems as an addicted, just if he was addicted to snus or similar tobacco products. First we see that he has to have rocket when he wakes up. Then we see how it all started, because he saw his elder brother and friends using it, and it looked so cool. We also see that it creates a lot of mess. At the end he says that it is no problem to quit. He can quit anytime.
Tagline: Addiction is always stupid. What´s even more stupid is that snus damages your mouth and increases the risk of cancer.
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