We did a poster campaign to show that no matter who you are or what you look like; no matter how many teams or coaches reject you in other sports, you can be an athlete. You are Rugby material.

The raw photos bring out the sweat and the effort the subjects have made in life to be accepted.

The 3 different typographies matching their biotypes bring out the personality in each poster.

The list of bad names someone who looks like that fills the ambient as it fills the mind and life of someone who keeps being rejected for who they are.

But in spite to all that, all that tension filling in all "blank spaces", on their chest they carry what matters most: they stand tall knowing that no matter what the others say, they are rugby material.

We didn't use male models: we used real Brazilian Rugby players.

The raw photos bring out the sweat and the effort the subjects have made in life to be accepted.

The 3 different typographies matching their biotypes (tall and skinny/short and stock/fat) bring out the personality in each poster.

The list of bad names someone who looks like that fills the ambient as it fills the mind and life of someone who keeps being rejected for who they are.

But inspire of all that, all that tension filling in all "blank spaces", on their chest they carry what matters most: they stand tall knowing that no matter what the others say, they are rugby material.

In a country dominated by sports like soccer, volleyball and basketball we added real value to a lesser know sport like rugby.