Cannes Lions

RUGBY SPONSORSHIP

TALENT, Sao Paulo / ALPARGATAS / 2011

Awards:

1 Shortlisted Cannes Lions
Film
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Description

In Brazil, rugby still does not have any popularity. Consequently, the Brazilian rugby squad has never achieved relevant results, in contrast to the squads of neighboring countries, where that sport has more tradition. The films ironize those facts, from an optimistic point of view.

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