American Ballet Theatre principal dancer Misty Copeland, who starred in that campaign’s most memorable spot, returns for the new spot, joined by NBA MVP Steph Curry and pro golfer Jordan Spieth. The spot opens on each of the athletes training alone. Soon, however, each of them is joined by countless versions of themselves all moving in unison. An army of Copelands kick their legs high in the air, a long trail of Spieths walk to the next hole and Currys dribble in one fluid motion. The line “You are the sum of all your training” near the ad’s conclusion makes the clear that the countless copies of each athlete are meant as representations of their many hours of dedicated training.

The challenge was both technical and creative. The team had to create an army of the three athletes in the spot, in a way that both fitted seamlessly into the world as well communicated the effort, discipline and rigorous training the athletes go through on a daily training.