Skycouch was a massive success by any measure, exceeding all targets.•14% sales uplift, exceeding 10% target•37% awareness among target, exceeding 20% target•Comms Tracking Research revealed the following increases: • Made Bundy more appealing: 36% (from a benchmark of 27%) • More interested in buying: 33% (from a benchmark of 16%)•98% execution rate, exceeding 90% target•72,589 entries, a record for the brand•15% increase in fans on Facebook during the campaign