Over the 2-day race, cheering messages came one after another. The messages stormed in as the race heated up. Within 12 hours after the 2 day race, the stitched messages were put together into a big, long “tasuki” for each team and presented to them. The big “tasuki” recorded the dramatic events that occurred during the race through the emotional cheers from the fans.

One of the Nike supported teams succeeded to finish in 1st place.

As a result, in 2 days, more than 1,000 messages were sent, from the 2,531 followers on Twitter. More than 500 people came to the event at the Nike Harajuku store on the day after the race to celebrate the winning team. This event and the Tasuki Twitter was widely picked up by TV, newspapers, and by major online media.