Cannes Lions
CP+B, Boulder / HOTELS.COM / 2016
Overview
Entries
Credits
Description
Captain Obvious heard there was a race for President and decided to run the best way he knows how, by actually running. And Hotels.com is supporting his race because they believe in simplicity as much as he does. And he really needs a place to sleep at night.
In the Announcement :30, we see Captain Obvious “Somewhere Important” in the US. He’s behind a podium, speaking to reporters. He’s heard there was a race for President and decided to run. The camera pulls out and the podium he is behind is actually attached to a treadmill, and he’s running on it. He announces that he’s fit for the job because he’s seen the other candidates and they don’t seem very fit at all. Throughout his run he’ll be supported Hotels.com, because they believe things should be simple and easy, just like Captain Obvious.
Similar Campaigns
12 items