Cannes Lions

RUNNING SHOES

TALENT, Sao Paulo / ALPARGATAS / 2009

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Most people have the habit of running regularly, always running a same path. Although it is the same run, it changes day after day, thus becoming a different run. Mizuno wanted to approach this particular habit of people who run through three movies that are shown among other commercials and that display the details that make the same path a different path at each run.

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