Cannes Lions
SKBD.SH, Moscow / TVRAIN OPTIMISTIC CHANNEL / 2015
Overview
Entries
Credits
Execution
Idea
To raise awareness about the fact that Russians and Ukrainians are still literally one family, we asked relatives who were unable to meet in person with their family for New Year to record a video message for them which in turn created this film.
We announced the following on TV Rain's site and Facebook page - if you have relatives in Ukraine but you are in Russia, or vice-versa, you can get in contact with us via Skype and we will record your New Year message.
Outcome
Results
More than 15000 people wanted to participate.
400 interviews were filmed
500 hours of material
This film reminded about the importance of peace and our strong fraternal connection between Russia and Ukraine. Two countries. One family.
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