Cannes Lions

RUSSIA AND UKRAINE. TWO COUNTRIES. ONE FAMILY

SKBD.SH, Moscow / TVRAIN OPTIMISTIC CHANNEL / 2015

Presentation Image
Case Film
Online Video

Overview

Entries

Credits

Overview

Execution

Idea

To raise awareness about the fact that Russians and Ukrainians are still literally one family, we asked relatives who were unable to meet in person with their family for New Year to record a video message for them which in turn created this film.

We announced the following on TV Rain's site and Facebook page - if you have relatives in Ukraine but you are in Russia, or vice-versa, you can get in contact with us via Skype and we will record your New Year message.

Outcome

Results

More than 15000 people wanted to participate.

400 interviews were filmed

500 hours of material

This film reminded about the importance of peace and our strong fraternal connection between Russia and Ukraine. Two countries. One family.

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