Cannes Lions
MOVING BITS, Singapore / RESORTS WORLD SENTOSA / 2013
Overview
Entries
Credits
Description
The "+" version is/was used to advertise and highlight the various types of activities one could indulge at the resort. The business objective of this piece was to showcase to the international travel market the entertainment that one would find on Resorts World Sentosa. Travel agents would show this to their clients as a sort of video catalog. The idea was for the potential visitor to experience the excitement of the resort.
Since the resort is situated on an island off Singapore, we thought it'd be cool to show the resort literally "rising from the depths of the ocean". So the primary challenge was creating 3D water with a relatively low budget. The other one was integrating many attractions in 120 sec spot.
Execution
We had a very tight budget which meant that we had to use library music to score our video. To complicate matters, the video was a hodge podge of activities meaning that we had to have different musical pieces to make sure they fit the mood of the accompanying pictures. We could not just take one piece and make it work.
So besides having great individual pieces of music to work with, the music editor's skill in cutting widely varying tempos, keys, etc. was very integral to making sure that the music fit the spot.