Cannes Lions
Ryan Reynolds Gets Roasted By His Twin Brother
HUNGRY MAN, Los Angeles / GQ / 2017
Awards:
1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
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Overview
Entries
Credits
OVERVIEW
Description
Who better to interview GQ’s Man of the Year than the resentful twin brother he left behind?
Execution
Dropping this video with the announcement of Reynolds' Man of the Year status we thought we'd create a wave of buzz both in the magazine and online.
Outcome
Well over six million views and a significant bump in Ryan's issue of the magazine.
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