Cannes Lions

S TAC EVE COLD MEDICINE

TOKYU AGENCY, Tokyo / ESU ESU SEIYAKU / 2008

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It's bad that your throat hurts and you run a fever, but what's worse when you catch a cold is that your plans get turned upside down. A sexy party, an important presentation, a fun holiday...the minute you catch a cold, you imagine that you won't be able to go.This fear is expressed by the "absent person" frame in the group photo.The cold drug "S. Tac Eve" strides in, and saves you from such fear of catching a cold.

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