Synopsis:Saab SportCombi/Sport Sedan is born from jets and therefore may have devastating effects on the surrounding content.Objectives:Increase interest/ desire/ consideration for the 9-3 SportCombi and 9-3 Sport Sedan.Keep the sales momentum/increase for the 9-3 SportCombi and to increase the sales for 9-3 Sport Sedan.Increase test drive intent.Target group: Youthful, high income business professionals with an interest in performance and modern design. 9-3 SportCombi target are more likely to be in a family situation and seek high versatility.