Saab wanted to launch its new 2004 Saab 9-3 Convertible in a different way. We created a new kind of automotive marketing tool: the e-booklet, mirroring a typical full colour brochure but brought to life with sound, motion and interactivity that only the web affords. Consumers can flip through the pages and engage in a series of interactive activities with the car. The e-booklet, like the Saab brand, is premium, unique and filled with hidden delights. The booklet has so engaged recipients that Saab has requested an e-booklet for the new 9-2 model.