Cannes Lions
SAAB CAR MANUFACTURERS
LEO BURNETT MOSCOW, Moscow / GM / 2009
Overview
Entries
Credits
Overview
Description
To communicate the Saab turbo power is above the ordinary in an unusual and memorable way.
Execution
Flash animation is substituted with visual and optical effects of movement.
Outcome
The site triggered free PR and word of mouth around the brand.
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12 items
