Pepsico wanted to create a positive campaign for their brand Sabritas, in order to impress and offer something incredible to the consumer. So they asked us, 'Is it possible for the product to fall from the sky, as if it were rain?'.

We tried in 3 different ways (using a helicopter, a crane and a balloon filled with product and tied to a little parachute). The third option was the most effective, creative and visually stunning.

Then, we solved the legal issues and began to produce the experiental marketing campaign.

After several weekends of activation and more than 200 thousand Sabritas delivered in the 3 main Mexican cities (Guadalajara, Monterrey and Mexico City), the activation impacted more than 8m people directly and indirectly.

The consumer talked about this activation on social media, which made the brand strenghthen its profile as sensitive and creative with them.

Also, we got free publicity on diverse media (TV, radio and blogs). All of this exceeded the brand´s expectations.