Cannes Lions
KAYAC, Kanagawa / KADOKAWA CORPORATION / 2014
Overview
Entries
Credits
Execution
SUMA4D is a system linking each individuals’ smartphones with the movie.
The phone vibrates, flashes, and even gets a call when the actor rings in the film!
SUMA4D turns movie theaters into interactive horror attraction.
This experience does not end in the theater.
Back at home in midnight, the phone receives a call from the ghost, just like in the film.
Outcome
SUMA4D has created a whole new movie experience, resulting as a hot topic in over 100 TV programs.
Many people shared this experience on the SNS with a photo of their frightened face, which was taken secretly during the movie.
In addition, the phone call from the ghost generated a buzz on the SNS.
Finally, the number of moviegoers jumped up to 270% compared to the same movie with only 3D.
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