Cannes Lions
ADPARTNERS, Sydney / SAFCOL / 2009
Overview
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Description
Open a can of SAFCOL Premium Selection next to other brands of canned tuna and it’s clear: you can see it’s better. We dramatised this benefit with a shared attitude emerging from research: most canned tuna looks like cat food. Armed with this insight, product benefit and a human cat named Franklin, we gave SAFCOL a different voice in the market.
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