Cannes Lions
RUF LANZ, Zurich / SUVA ACCIDENT INSURANCE / 2009
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A young woman is cycling happily down the street. She's on her way home from shopping. Suddenly, the wheel of her bike gets caught up in tram tracks. She falls! But the camera follows the water melon as it flies out of the shopping basket, not the woman. The water melon crashes onto the street and smashes open. The red melon pulp splashes everywhere. Off voice: Protect your head with a bicycle helmet. Suva Accident Insurance.
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