Cannes Lions

SAFE SEX AWARENESS

B.A.G. INFOTAINMENT, Noida / DHAMAAL 24 106.4 FM / 2009

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The sounds of ecstasy is comprised of ahhh... uhhhhh... mmmm, which in fact is OM. Cosmic sound, and a harbinger of energy.

According to Hinduism, OM is a manifestation of supreme Bliss - Physical, Mental and Spiritual; the ultimate state of Nirvana.In India, the land of Kamasutra, love making is an ode to divinity. We used this age old Indian mantra & belief to educate and communicate to the masses to practice safe sex and prevent STDs, through use of condoms.Surprisingly even Condom has an 'OM' in it.

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