Cannes Lions
THE LEO BURNETT GROUP THAILAND, Bangkok / PROCTER & GAMBLE / 2012
Overview
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Outcome
Pictures of the Giant Bacteria sculptures spread virally. 97 community cleaning activities were organised on CleanUpBangkok’s Facebook page. Thousands of volunteers showed up to participate. Over 5,000 bars of Safeguard soap were handed out to the volunteers who helped dispose of the trash.
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