“Safety Never Stops” is a testament to Uber’s ongoing commitment to people’s safety. To highlight Uber’s suite of safety features, we drew inspiration from the airline industry and created the Uber equivalent of an “airline safety video”. In the light-hearted film we use airline safety jargon to explain a range of safety features that Uber has put in place to improve safety for both riders and drivers. Features like driver profiles, in-app emergency assistance and real-time ID checks.