The proposal was to show accidents as cartoons, direct and at the same time friendly. In this way, we create emotional impact: in cartoons nobody dies or suffers, but life is not a cartoon. If you make that mistake, something serious can happen to you.We caught the attention of the people, we brought on a smile and caused an effect. As informative action, the employees received a name - plate wrapped in several protective materials because the campaign is aimed at personal safety. The supervisors received a life preserver stressing the importance of their commitment to the campaign to save lives.

The contrast between a smile and a tough approach worked because accidents are already fewer.