Life is not always predictable and many things can happen when you travel. And then it can be a good thing if you have travel insurance to help you out of a tricky situation.

The three print ads tell little mini stories which are both humorous and over-exaggerated to demonstrate how paths can cross and sometimes lead to a tricky situation when travelling. This demonstrates that it is better to get travel insurance in advance.

The ads ran in the main travel period for individual travellers (winter season) and led to awareness for the brand and 13% more visitors to the www.safetycard-reiseschutz.de/ website.