Trial room mirrors across the largest lifestyle store chain in Mumbai were branded by Saffola. It depicted a huge belly that read “What you don’t see is the weight on your heart”. Caught in the confines of a trial room, with his unapologetic reflection, it became the moment of truth for the consumer.

We capitalized on the Christmas and New Year shopping traffic. 250 thousand individuals across the Lifestyle store chain in Mumbai experienced this moment of truth.